Assignment:  New features launch for Windows Live Hotmail.

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SITUATIONAL ANALYSIS

Microsoft was adding new and improved web based features to its Hotmail email product which was geared towards increased productivity for small business owners and needed a communicate these features through reliable storytelling to its target demographic.

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THE SOLUTION

Tap into America’s busy work/life family culture and communicate the product benefits in a series humorous short videos that highlight everyday family life and how it mirrored the product features. The video’s were posted on a website, on MSN.com and emailed to all Hotmail users.